It was in the 1980s that food began disappearing from the American supermarket, gradually to be replaced by "nutrients," which are not the same thing. Where once the familiar names of recognizable comestibles — things like eggs or breakfast cereal or cookies — claimed pride of place on the brightly colored packages crowding the aisles, now new terms like "fiber" and "cholesterol" and "saturated fat" rose to large-type prominence. More important than mere foods, the presence or absence of these invisible substances was now generally believed to confer health benefits on their eaters. Foods by comparison were coarse, old-fashioned and decidedly unscientific things — who could say what was in them, really?
The article is often startling; don't expect to only read a bunch of same-old injuctions (though that is the core of it, and why not?). Cogently argued, beautifully written and altogether essential reading.
Do you know how hard it is to find plain milk? The shelves are full of low fat this, high protein that, flavoured etc. but there's no plain milk anywhere! Of course it's there, but stuck in a poor little corner hidden away.
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